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Don't Be Left in Your Competitor's Dust
Navigating the ins and outs of article writing and content marketing can be difficult for anyone.
There's the task of finding your audience and
maintaining their attention, which can be like trying to hold onto a
live fish with your bare hands. Then again, there's also the confusing
optimization tactics that are touch and go - some will work and some
have the potential to damage everything you've attempted to gain.
How's an Expert Author to keep up?
Get a leg up on your niche and stay at the top by maintaining your online presence with these helpful tips:
- Be Smart - Avoid the "get rich quick" schemes and tactics
that attempt to "game" search engines or advocate paying for views,
likes, comments or instant traffic. Build exposure with quality service,
products, and content by targeting user experience. It takes time, but
as they say, "Rome wasn't built in a day." Strive to build a quality
reputation and be smart about the routes you take in your journey.
- Expert Authority - Along with building exposure for your
business or organization, become a credible and competent source within
your niche. Making strong connections and being engaged in the community
via social media and networking is very important. If you share your
quality insights and advice with others, then they will do the same! Not
only do you raise the bar in your niche, your authority draws readers
and publishers because you’re an authentic source with unique value.
- Branch Out - In order to embrace the full experience of your
niche, get out of your comfort zone and branch out. Applying diversified
channels will help you build a solid online brand presence. Make the
most out of every idea through trial and error and discover something
entirely new that you can use and toy with. There are fresh and
innovative ideas being created constantly. Try different things and
branch out to get a little taste of up-and-coming strategies.
- Combination of Trends - Rather than change direction in your
niche when you see a shift toward social media or mobile marketing,
embrace it! Create synergy between them and avoid abandoning one or the
other. Use structured data, content marketing, conversion optimization,
and even weblog analysis to keep up with the trends and combine forces
in your strategy.
- Think BIG - It's easy to get so focused on the trees that you
forget the forest. It's time to stop thinking small about the same old
strategies that you have been using. Look at the big picture - see the
forest - and avoid sticking to the small details. Consider the next step
in making your platform bigger: how can you create original content
that's better than ever and how can you maintain your efforts at a
higher level? Before you hesitate, give yourself a chance to do amazing
things by pushing yourself to exceed your own expectations.
- Showcase Coverage - It's crucial to have a blog or press room
on your website as it provides a source for updated content. Put
yourself in your readers' shoes and look at your site: Is there a
healthy dose of fresh content each week or is it all clumped together in
bursts? If your audience sees that you have nothing new to add this
week, then they're unlikely to return.
- Get Help - As they say, "two heads are always better than
one!" You may be the most knowledgeable expert in your niche, but
imagine if there were 2 of you! Seek another knowledge leader in your
niche - ask questions and learn a new strategy to grow. It's okay to ask
for help, whether it be from another expert or paying for tools and
services that can make your organization thrive.
Article writing, content marketing, and
optimization are becoming more and more complex. With a more targeted
focus on authorship, quality content, and NEW content, there’s a massive
shift on the Internet to become "answer engines." Become the leading
source for readers in your niche by getting ahead of the game and
staying there using the above tips.
Comments or questions? Click here to visit this post online and share you feedback!
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To Your Article Writing Success & Passion!
Vanessa, Editorial Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/ |
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