Why you must move from Facebook to Google+
Right now is an extremely interesting time as there is a
massive swing from Facebook to Google+ happening. This post will examine
some trends and aspects of the migration that will fascinate you. I am
not going to show you a whole lot of user number graphs. These are my
personal experiences and I have documented them in various ways for you.
Some of the content in this blog post is live and you can interact with
it.
I
am updating this post after around 3 and a half months and everything I
predicted is coming true. I am getting around half a million views on
Google+ a week and many of my friends are getting far more. Am up to 35
million now and over half have come in the past few months.
Advertising
Google is now allowing you to create a Google+ post and promoted it as
an adsense advertisement. People on any website using adsense can +1 it
and interact on it. They will be shown in Gmail. Think of the
possibilities.
Organization tools Google+ is light
years ahead of Facebook for tools and analytics. Try learning all about
your account and anybody elses` with Circle Count. Circle people,
message circles and create events that are actually seen by the people
you invite to them. Ripples will show you who your key engagers and
sharers are. Communities where you can divide posts into categories.make
your circles with Circloscope. Analyse your account with Steady Demand
(use the code michaelqtodd when you join to get a discount).
Here
is an example of a Ripple from a circle share a friend did yesterday.
See how at the bottom you can actually “play” the ripple of shares.
Reaction to posts
I have 5,000 highly engaged Facebook friends and a fairly popular
profile. My analytics tell me that I get around 1500 Facebook comments
and 3000 “like” clicks a week. I have run 2 tests with almost identical
pieces of content at the same time on Google+ and facebook in the past
week. In both cases the Google+ post got over 10 times the +1`s (as
compared to likes), comments and shares. Yes over 10 times. If we are
not prepared to pay to promote our content Facebook is hiding it. This
is particularly the case if you post a link or even if anyone posts a
link in the comment thread. If you try to show a You Tube video you can
completely forget about it getting seen.
SEO The default search option for
Google is social. I just reached the number 2 and 3 spot on the front
page for a search for the word Wenyard (new online stockmarket game)
with Google+ posts. The third place one is a share by Bernard Piette of
my Christmas You Tube video. The second place one I simply added the URL
to my blog post about
Wenyard
to a Google+ post. If you add a URL into your post, any +1s you get
will be credited to that link. I am averaging around 7–8,000 +1s for my
site each week. Enough said. because Google will now show your posts
about certain keywords to people who circle you you need to have as many
people circling you as possible. You also need to have people with many
circling them sharing your posts.
Hangouts
How well have you got to know Facebook friends. Google takes
it to a new level with hangouts. Talking face to face with friends and
sometimes new people is fun. The range of tools available in hangouts is
incredible. You can filter the audience to anything you want. One
person or a whole circle or community. Then there are Hangouts on Air
where you broadcast live to an unlimited audience. Did you see what we
did with the Christmas Giveaway Hangout last week? We only had the idea
for this 3 and a half days before. We reached thousands. After wards you
can automatically archive the Hangout on Air in your YouTube account.
India and China
I am getting a huge number of Indians and Chinese circling me and
engaging on my posts. Think of the future. Will your brand want a
presence in China? Facebook is banned in China. India has easily the
second highest number of Google+ users behind the USA.
Circle sharing
Please understand and embrace the power of this. The weekly Megaball
circle share that I started a month ago has now been shared around 3,500
times. It is not so hard to make these and get them shared. Some of the
people included in the MegaBall have reported increases in their
Google+ follower counts upwards of 4,000 people in those 5 weeks.
These are the 4 most popular circle shares of all time. Assessed by unique public shares.
This is a live embedded post. Please +1 and share! Please set it to Public so Circle Count will recognise it.
Blog comments
This week, I added the Evolve plugin to this blog and discovered maybe
10,000 conversation threads about my posts on Google+ that I did not
even know existed. Every time somebody shares a post to Google+, the
conversation happens right on my site. Facebook wanted the conversation
happening in their place, but Google does not mind. I am now using
Google+ as my default comment option and it is working great.
Facebook
is still a great place to be I am not advocating leaving it altogether.
What will be the main place to get bang for your time online buck in
say two years time though? Surely Google+ is a no-brainer to switch your
primary allegiance to right now. It seems to me that every day it is
growing stronger and stronger.
Have your say either in the comments below (both Facebook and Google+ are available) or on this interactive list
Why people are moving from Facebook to Google+
Some reasons that the migration is gaining steam
Source:
http://www.michaelqtodd.com/move-facebook-googleplus