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 Even Titles Need Tender Loving Care
You need to focus more time on your titles because crummy titles will kill your success. Think about it like this:
Content x Title = Exposure
Now let's take this a step further. Imagine
you've spent hours or even days writing a quality, innovative article
that's loaded with originality, but zero (quality) time on your title.
And what do you get when you multiply anything by zero? Zero.
Several hours or days writing content x 0 title writing = 0 Exposure
As you can see, it won't make a difference how
much time you spend on your article if you choose to spend zero time on
the clickability of your title. Your title is the amplifier that
determines your article's exposure (i.e., the amount of readers who
visit, share, and engage with your article). So you can see, skipping
your title is like shooting yourself in the foot right before a race.
That's not to say you should throw in the towel!
DO spend time writing a quality, original article that creates value
for your readers. And DO spend time crafting a quality, relevant title
that piques a reader's curiosity and encourages them to click for more
information. Your efforts will not be in vain because your time will
nurture great exposure.
Okay, so you admit: Your titles can be better. Let's make it so.
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http://blog.ezinearticles.com/2014/02/the-smitten-author-an-ezinearticles-valentines-special.html
