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Put the "I" in Unique!
Dozens of niches provide how-to instructional
articles. Why? They're easy to write and they target most audience's
sweet spots: informative content that helps them achieve what they want
(whether it's an emergency or to achieve a goal).
Due to the popularity of this type of content,
it's easy to let your quality slip. When was the last time you took a
step back and really looked deep into the instructional content you're
writing? Look closely: Do your instructional articles offer detailed
original tips, insights, case studies, or analysis? Or do your article
submissions beat around the bush by providing regurgitated or vague
content in order to build backlinks?
If it's the latter or you're unsure, then rein
it in. Use these tips to write productive instructional articles that
benefit readers and your exposure.
- Provide Quality Content - If your intention is to provide
readers with helpful, quality, and detailed information that provides
them with solutions to their needs and wants, then you're on the right
path. Don't stray from this path by regurgitating existing content on
the Internet or stating the obvious (e.g., "Find a great XYZ by
searching online"). In writing, quality is much more important than
quantity.
- Explain in Detail - Organize your thoughts into
well-designed, detailed articles. Bear in mind readers will mainly want
the "need to know" details relevant to achieving their needs or wants.
Avoid complex industry jargon to ensure you will benefit your most basic
readers. Include specific steps, guidelines, precautions, and your best
tips to ensure you've asserted your authority and your unique content
is clear.
- Instruct Patiently - Guide your readers through each
corresponding step so they may follow along without having to revert
back to a previous step or click away for more information. First,
outline the fundamental steps in a sequential order, and then provide
helpful hints or best practices for your audience.
- Include an Exercise - Get your readers involved by providing
an exercise for them to do on their own. This can be a problem to solve,
a fun activity, a survey, or steps to follow to achieve a desired end
result. Whatever you do, light the way for them with clear directions
(that's format and language) so they don't get through your article and have no direction on where to start.
- Restrain Yourself - Limit the amount of ideas or concepts in
your articles by focusing on 1 or 2 main points. It's tough, but it
requires you to drill down a topic to consider all of the intricate
details that make it whole (or work!). This allows you to separate ideas
into a series of articles without overloading the reader with multiple
concepts in one article. Aim for 1 detailed idea per article.
- Share Experience - Don't hesitate to use your own experience when describing an instructional process. Think about the best ways you
would follow through with your plan and be precise in your directions.
You can separate your ideas from the standard "industry ideas" if you
wish, so your unique content makes an impact.
- Follow up on Your Website - Your instructional article should stand on its own; however, you can entice the reader to visit your website for even more
in-depth information in the form of images, diagrams, videos, etc. in
the call-to-action of your Resource Box. The key is to deliver in the
article and then over-deliver on your website to provide a great user
experience.
- Include References - Your content needs to be unique and the
star of the article, but you're certainly entitled to include helpful
references that paved the way for your strategies. The instructions you
give can be your own spin on a basic principle and having that backup to
reference will give your readers some assurance of your credibility.
An instructional article's primary purpose is to
educate readers in a short and concise document that conveys useful
information to support concepts and procedures. A common misconception
of instructional articles is that they should be written solely using
technical language. While acceptable, cut and dry technical writing can
be incredibly boring for both the reader and the author. Use the above
list to deliver unique instructional content that's engaging and never
leaves your audience hanging.
How do you ensure your instructional articles are engaging, unique, and assert your credibility? Click here to share your feedback in the comments section!
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To Your Article Writing Success & Passion!
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/ |
Related Posts : Instructional,
tips,
Writing
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