 Is Your Website User Friendly or Unnatural?
No matter how you spin it, unnatural links are
traffic counterfeiters - they're deceitful, fake, and fail to meet the
standards of quality and performance users expect.
As a result, stewards of the Internet are taking massive action against poor quality, unnatural links.
We've covered unnatural links pointing to* a website, but what about unnatural links pointing from a website?
It's important to note that unnatural links
don't necessarily refer to your entire website; rather, unnatural links
are pages on your website. Examples of unnatural links pointing from a
website include the following:
- Links in blog spam comments
- Thin, placeholder, or copied content
- Cookie cutter websites and doorway pages
Ensure your website is working for you and not against you with these 7 unnatural link prevention methods!
Top 7 Unnatural Link Prevention Tips for Links Pointing From Your Website
- Monitor and Block Spam: User-generated content
in forums, blogs, guestbook pages, etc. can be a blessing and a curse.
High-quality interactions, comments, and reviews are always rewarded;
however, user-generated content is prone to spam. Eradicate spam using
prevention tools (e.g., spam blocking plugins) as well as actively
monitor your platform (e.g., review links from guest comments and remove
their links if you've found poor quality).
- Avoid Creating Parked Pages: Parked pages or parked
domains lack quality content. Typically, these pages don't have
user-oriented content because the parked pages either reserve a domain
name, redirect the user, or the registrant's ownership of the page has
expired. Superficial use of parked pages to force unnatural page rank by
creating several parked pages and then redirecting users to a main
website is abhorred. Ensure quality content is on your website,
regularly renew your domain registration, or create a plan of action to
close out your registration and properly redirect users from former
websites.
- Own Your Website: Free Hosts and Dynamic DNS
Providers are prone to spammy content. Even if your pages on these free
hosting websites are of the highest caliber, the sheer amount of spam
that shares your free host will pull down your rank (and your ability to
be searched by users). Users, publishers, and even search engines are
more inclined to trust (and reward) website owners who have a vested
interest in their website.
- Consider a User-Oriented Design: From navigation
layout to aesthetic appeal, each page on your website (and any links
from your website) should target user experience. Invest in the design
of your website. Avoid affiliate pages, doorway pages**, and cookie
cutter websites that may negatively impact user experience and therefore
your page rank.
- Perpetuate Quality: Content that's thin,
derivative, spun, copied and/or even plagiarized offers little to no
added value for users. We can't say this enough: Always provide
engaging, quality content for the user.
- Don't Sit on a Hack: If any or all of your pages
have been hacked to display spammy content or links by a third party,
then take action to fix it right away! Clean up and secure your website
to protect your users and your brand.
- Cease Spamming and Black Hat SEO: If you practice
spinning, cloaking, scraping, hiding text, keyword stuffing, egregious
redirecting, and other unnatural, deceptive, or manipulative outbound
linking, then you're contributing to the creation of pure spam. Stop
these toxic methods immediately and begin building a website and
platform based on quality measures that target user experience.
What does targeting a great user experience do
for you? Better engagement, higher conversions, more exposure, and
increased traffic. Use these tips to start building a better quality
website. What methods have you found work for you? What toxic website
practices have you stumbled into that you’d like to warn fellow Expert
Authors about? Click here to share your comments – we’d love to hear from you!
*For more information on unnatural links pointing to a website, click here.
**To discover why doorway pages don't work, click here. |
To Your Article Writing Success & Passion!
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