PLACEBO EFFECT
A placebo is an inert substance or belief which produces real biological effects in humans. It’s so widely accepted as fact that a placebo variable is included in most medical tests as way of proving if, say, a drug works on its own merits or because people “think” it works.
Curiously, researchers have discovered the placebo effect is somehow getting stronger, and some drugs that have been on the market for years, such as Prozac, are now proving less effective than placebos. Naturally, this is a major issue for big pharmaceutical companies, which has left many scrambling to conduct neurological studies in an effort to come up with new ways to safeguard their industry from ordinary sugar pills. Incidentally, Big Pharma is currently more profitable than Big Oil, so there’s quite a bit at stake.
source: http://themindunleashed.org/2014/02/10-amazing-examples-mind-matter.html
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