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Are You Getting the Most Out of Your Smartphone?
Smartphones
have been getting significantly "smarter" over the years and are
powerful tools for business. With our current technology-driven society,
it can be challenging to keep up with the latest gadgets and
innovations. It's become an obsession, especially with smartphones, due
to their potential for business growth and relationships. It doesn't
matter if you've been using a smartphone or tablet for years, or if you
are just jumping on the bandwagon, this technology is definitely here to
stay.
In order to continue making an impact or reach
your audience on a wider level, sometimes the only option is to discover
how new technology can positively impact your business and embrace it.
Use these smartphone tips to aid your efforts.
You Need: Stay in Touch With a Smartphone
- Quick Contact - Your contacts and potential customers are
at your fingertips. Whether it's via text, phone call, email or social
media, you can connect with others instantly. Face-to-face communication
is resurging with FaceTime, Google Talk and Skype, so you can promote
or discuss business anywhere at any time.
- Stay Connected to Social Media - Establishing a strong social
media presence is important to connect with customers, other
businesses, and fans. You have a social networking presence in the palm
of your hand with a smartphone and this direct engagement can help
alleviate feelings of disconnect with your audience. Social media is a
free (or cheap way) to release information and you can quickly make a
change to it wherever you are. You can use time that would otherwise be
wasted while waiting or on a break.
- Create Videos - Videos create a truly engaging experience for
your readers and can be used to drive additional traffic. Email
marketing campaigns have been known to include videos at the top of
newsletters. When you are seen in the flesh, your readers may have more
interest in your services. You don't need a professional camera to get
your message across. Create videos for your company site and place them
in different categories such as new releases, product demonstrations, or
behind-the-scenes action. Add tips, detailed instructions, or even some
humor to videos. Share your personality.
- Create a Mobile-Friendly Website - Instead of hauling around a
laptop or finding a computer to use when you're out of the office, a
smartphone is a handy way to get immediate access online. Create a
comfortable and viable mobile-friendly website that is accessible on all
devices. You can incorporate text message advertising, mobile coupons,
event invitations, special promotions, or alerts to promote your
business. Customer support can be done on-the-fly to keep you in tune
with your audience and their needs.
You Want: How Smartphones Can Help You Get Ahead
- Get Real-Time Answers - Hindsight is 20/20; that seems to
be the perfect definition of the knew-it-all-along effect after an
event has happened. We've all had moments where we couldn't come up with
an answer on the spot, and wished we had a search engine available to
give us direction. Well, with internet access on our smartphones, you
can pull up information immediately (and maybe stall in a conversation
to get to it). Never get stumped again. Smartphones allow us to check on
company information instantly, or get immediate solutions to questions.
Use them to your advantage with your business, as you can be a walking
encyclopedia or dictionary.
- Personal Archive - Ideas can come out of the blue; they often
arrive when we're unprepared to jot them down. It's not easy to
remember the full extent of that attractive concept or plan you came up
with earlier. However, there are countless ways to use your smartphone
to save thoughts for later. Use a calendar or notes app to keep track of
these moments. You can use a voice recorder for reminders or a rough
draft of what you're thinking. Save digital copies of important
documents. You can even take pictures and save them in email or for your
mobile site.
- Useful for Presentations - If you speak at conferences,
introduce information at meetings, or use slideshow presentations, your
smartphone can be a very useful device. You can create a presentation on
a computer, then transfer it to your smartphone. The content can then
be displayed through a PowerPoint presentation on a bigger display. Set a
timer for your presentation that runs on your smartphone so you're
fully aware of the duration. Your smartphone can also act as a remote to
play or pause videos.
- Last Minute Preparation - We spend so much of our lives
waiting in line, stuck in traffic, or getting ready for a big event.
Your smartphone can be a useful tool to help your preparation or make
use of downtime. If you have a meeting to attend, keep key notes open on
your phone to help you remain on track. It can also act as a mirror to
ensure you look your best, and no suspicious objects are caught in your
teeth.
As more and more people gain access to online
information across the world, technology will continue to greatly
advance. For those of us who rely on an online presence to build
exposure to our products or services, it's that much more important to
use every tool at our disposal. The presentation of information on a
smartphone and how we access it day-to-day may shift in the future
(Google Glass, smart contact lenses, etc.), but the fact remains: we
will continue seeking information as fast as our technology allows us.
It's an exciting time - explore the latest devices and discover new
mobile applications that can help you drive your efforts further.
Do you use a smartphone or tablet? How do you
use it in your everyday life? What are your favorite apps to stay
up-to-date and in touch? Click here to let us know - we'd love to hear from you!
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