Discover How to Optimize Your Squeeze Page in Your Articles
I want to capture highly qualified leads to
build my brand recognition and stay on my reader's minds, so I decide to
create a squeeze page that shows what I have to offer and it prompts
visitors to subscribe. It only seems like an ideal fit to add the link
to my squeeze page in the Resource Box of my articles because I've built
my reader's trust in my credibility and surely, they're ready to
subscribe. What could go wrong?
It's easy to assume that new readers are
clamoring to subscribe once they've read your article, but the high
bounce rates of most squeeze pages suggest otherwise.
Squeeze pages are landing pages that are
specifically created to capture leads or ask visitors to subscribe to
whatever you're offering, such as newsletters, ebooks, webinars, etc.
Unlike offering a simple opt-in box integrated into your content-rich
website, squeeze pages typically don't offer the reader any other choice
- it's either opt-in or get out. As online information becomes less
secure, readers are increasingly reluctant to opt-in.
Discover how you can build a list of highly qualified leads and
use your articles to give your efforts a boost using this flow chart
with an extended transcription as your guide! Simply click on the
graphic below for a close up of this post online.
Should I link to my squeeze page?
Extended Transcription
There are a number of factors that you should consider before you add a link to your squeeze page in your article submissions.
First, determine whether you will also include a link to your blog or website in addition to your squeeze page.
Yes, I'm including a link to my blog or website
There are a number of factors you must first
consider to ensure a quality user experience. Let's take a closer look.
Is your website:
- Relevant? If after reading an article about Heart Health,
then the user expects to visit a website that is an extension of Heart
Health. If the user is led to a website on relationship break ups or box
car racing, then the user is going to click away feeling scammed. Your
blog or website must be an extension of the topic of the article to
ensure a good user experience.
- Easy to navigate? Intuitive navigation and ease of use is
paramount to your website's success. Avoid using pop ups, circular
linking, and other methods that either distract or delay the user from
achieving the benefit they will gain from your website.
- Transparent? Clearly displaying who you are, your intentions,
and the benefit you provide visitors is paramount to your success.
Illustrate the who, what, where, when, and why of your business or
service to build trust.
- Compelling? Whether in the form of a blog, downloadable PDFs,
informative videos, and more, provide fresh and compelling content on a
regular basis. Encourage visitors to return by becoming their number
one, quality resource that meets their needs.
- Balanced? Pages cluttered in ads and outbound links are
confusing to readers. Ensure your ad-to-content ratio as well as any
outbound links are balanced with your content to highlight your message
as the main benefit to the reader.
Does your blog or website meet the above criteria?
If yes, go ahead and link to your blog or website and
your squeeze page in the Resource Box of your article submission! Your
page is designed with the user in mind and contains all of the key
elements to build trust!
If you're missing any of the above criteria, we
suggest creating an action plan to meet each element until you're
confident that your website provides a positive user experience.
No, I'm not planning on including a link to my blog or website
If you're not linking to your quality blog or website, then let's take a closer look at your squeeze page.
Does your squeeze page include a video?
- "Yes, my squeeze page includes a video and I am the person speaking in the video."
Go ahead: link your squeeze page to your article. Featuring yourself
in a video creates a connection trust for your readers. A video is small
investment in time and production that can work wonders. Not only does
it build your transparency, it also shows your readers you're invested
in your credibility and building their trust.
- "Yes, my squeeze page includes a video, but I'm not the person speaking in the video."
Visitors are hesitant to buy in to a message that's not originally
the author's vision with whom they originally built a connection. They
see an author invested in another person's vision, product, or service,
which begs all sorts of questions ("Does this author really know
what they're talking about?" and "Is this a scheme?"). Rather than using
a stock promotional video, show your investment and build trust by
including a video on your squeeze page featuring you to assert your credibility and authority.
- "No, my squeeze page does not include a video."
No problem! Continue on to the following questions to take a look at the overall quality of your squeeze page:
- Does your squeeze page include highly detailed and informative content?
- Does this content provide your reader with a WIIFM benefit?
- Is the content more than just testimonials?
- Is the content more than blatant sales-oriented language?
If you've answered "yes" to the above questions,
then go ahead: link to your squeeze page in the Resource Box of your
article submission! Your squeeze page is designed with the user in mind
and contains all of the key elements to build trust!
If you've answered "no" to any of the above
questions, then wait: don't link yet! All pages - websites, squeeze
pages, etc. - must provide a substantial amount of value in order to
build trust with readers. To improve your page, consider:
- Nationally integrating compelling, original content that benefits users.
- Including a link to your high-quality blog or website in addition to
the squeeze page in the Resource Box of your article submission.
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To Your Article Writing Success & Passion!
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