Become a Thought Leader
A huge part of your success as an Expert Author
can be found in how well you've fostered your brand as a thought leader.
A thought leader is an innovative authority who is largely recognized
as a major influence in a particular niche (and even profits from it).
However, you can't become a thought leader by
writing from the same angles, using the same keywords, and taking the
same point of views as every one else in your niche. You must break the
line of conformity and one way to do so is to develop a solid content
writing strategy built by predicting hot keywords in your niche.
You don't have to be a magician to predict
words, otherwise you'd be drawing keywords out of a hat and hoping for
the best (which would be a colossal waste of your time). Lead by knowing
your audience's likes, dislikes, fears, and passions as well as stay on
top of trends in your niche. Then carefully and strategically predict
new keywords (or long-tail extensions of existing keywords) based on
your audience's interests and relevance to your niche.
Use this graphic as your guide to discovering
opportune keywords, providing fresh content for your audience, and
building your brand as a thought leader! Simply click on the graphic
below for a close up of this post online.
How to Predict Natural Keywords
Transcription
Why? Predicting Natural Keywords Will Help You ...
- Get a leg up on your competition
- Become a thought leader in your niche
- Increase your audience by gaining traction with new readers
- Build your reputation as a credible source
How? Put Your Toolbox Away!
Avoid keyword selection tools. If these keywords are being provided to you, they're being provided to others as well.
Immerse Yourself! You Can't Lead if You Can't Keep Up, So ...
- Subscribe to News Outlets
- Read Niche-Relevant Blogs
- Follow Social Media Sources
- Discover Audience Q&A
- Spot Buzzwords
- Scope out Google Trends
Look for Indicators of Opportunity
- Identify keywords that are most relevant to your topic.
- Identify keywords that are most relevant to your audience.
- Find the opportunity in keywords that are most relevant to your topic and your audience.
Tips for Putting These Keywords in Action
- Brainstorm articles that are relevant to your topic and your audience.
- Focus on writing content for your readers, not for search engines.
- Target both long and short-tail keywords.
- Be natural; don't force keywords into the content.
- Integrate the keyword in the title and article summary.
- Naturally position the keyword phrase as close to the beginning of the title, summary, and opening paragraph.
- Use no more than one keyword per 100 words.
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