Kickstart the Holidays with Cyber Monday
and Use the Momentum to Build Success!
Now is the time to take advantage
of the Cyber Monday traffic surge by publishing great articles, such as
product reviews, how-to/DIY articles, top strategies, checklists, saving
tips, and more. Use the momentum of Cyber Monday to propel yourself
into the holidays to snowball your success.
What Is Cyber Monday?
Close on the heels of Black Friday (the largest
shopping day in the U.S.), Cyber Monday is considered the biggest online
shopping day of the year and it lands on Monday, December 2nd this
year. Cyber Monday's popularity increased so much in recent years that
many businesses have decided to extend it into Cyber Week by offering
deals, events, and promotions for at least 5 full business days.
8 Tips to Get Ready for Cyber Monday
- Establish what deals you will have and set a specific goal. For
example, if you know for every 100 views of one article that you sell an
average of 10 items and your goal for Cyber Monday is to sell 100
items, then your goal is to have 1,000 targeted views.
- Determine your message by differentiating yourself from the crowd.
Consider your unique value proposition (what makes your offer honestly
the best) and how you can present it in an engaging, personable way to
your audience.
- Spread the word by considering how you will inform your current and
prospective audience, such as emails, blogs, tweets, social media
updates, pins, etc.
- Do not SPAM your audience. Find balance by ensuring you're providing
quality, relevant, and valuable information that is welcome.
- Be smart and specific about your word choice. For example, "great
deals" or "holiday sale" may not have as much impact as "Cyber Monday
Deals," "Cyber Monday Specials," or "Cyber Week Deals."
- Use eye-catching, attractive titles to pull readers in and avoid
gimmicky titles like "Don't Miss Your Chance!" or "You'll Wish You
Didn't Miss This Opportunity!"
- Check, double check, and triple check to ensure you have a great call-to-action that clearly compels your visitor to act.
- Track your data using your goals as a guide. Knowing article views,
bounce rates, social media engagement stats, peak traffic times,
audience demographics, and more can help you measure your success and
tweak your strategy for next year.
5 Cyber Monday Articles to Help You Get Started
- 5 Cyber Monday Tips for Expert Authors
Get ahead of the competition (and get indexed by search engines early) by writing holiday-themed articles before
Cyber Monday. Ensure your articles target your audience and compel
readers to act as well as make sure your website is ready for an
incoming traffic surge!
- How to Target Your Cyber Monday Audience
Preparing for Cyber Monday is an excellent opportunity to open doors
to new audiences (and traffic). Discover the realities and perceptions
of Cyber Monday shoppers, target their desires to find the best deals,
and how to best reach them.
- Planning Your Editorial Calendar for the Holidays
The holidays can be overwhelming. Alleviate stress and avoid
forgetting timely holiday articles by getting ready for December with an
Editorial Calendar. Consider what your audience is celebrating, how you
can break down each week into themes, and when you will launch.
- Top 7 Article Templates to Get Ready for Cyber Monday
Need last-minute article ideas? Build your article portfolio in time
for Cyber Monday and the holidays with these 7 article templates that
are tailored to please any audience looking for information on the best
products, DIY steps, tips, checklists and more.
- Top 7 Tips to Social Media Holiday Buzz
Buzz is everything during the holiday season. Manage writing
articles, creating social media buzz, and everything else by finding
balance with these 7 tips to share your relevant articles, your seasonal
side, nostalgia, seasonal information, promotions, and more.
What are you waiting for! Start writing and publishing those quality articles today.
Questions? Comments? Click here to let us know - we'd love to hear from you! |
To Your Article Writing Success & Passion!
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