Your Next

Make Your Next Article a Great Review ... Or Your Next Set of Articles! "I'm starting my own restaurant ... what are the best professional-grade kitchen appliances?" There's a review for that. "Finished this book ... what should I read next?" There's a review for that. "I'm going on vacation ... where are the best accommodations?" There's a review for that. "Who's more peaceful ... Dalai Lama or Mohandas Gandhi?" Yes, there's a review for that too. More and more consumers are reading reviews. Reviews help them make purchasing decisions, consider using a service, find a volunteer-driven organization to help others, determine whether they should apply to a company, or answer all of those existential questions on their minds. Take advantage of this insatiable consumer-driven need for reviews using the following tips. Top 8 Review Types Here are the most popular types of reviews you can write to expand your article portfolio: Restaurants Movies Books Business Products Services Websites Travel Relevance Is Key There's a catch: You must stay relevant in your niche. By writing content that's not relevant to your niche, you're reviewing on the same level as anyone else writing a review. Take advantage of this opportunity to build your exposure and increase your authority as an expert in your niche by choosing relevant topics. Who wants to limit reviews to products and services in their niche? Be creative and proactive by considering what review topics would be most informative to your audience. Allow the needs and wants of your audience to be your guide by providing them with solutions and tools. Here are a few examples of how you might write relevant reviews beyond the obvious: Travel a lot on business? Review local businesses and services to help fellow travelers in your area of expertise. Movie or book addict? Review relevant entertainment from your perspective as an expert in your niche. Out-of-town conference attendees? Review the top 7 restaurants in town to help the out-of-town attendees get what they need per your niche's special requirements. 3 Tips to Writing Reviews Original and Informative: As always, target your audience's needs and wants with valuable, unique, and descriptive content that either helps them achieve a goal or solve a problem. In your reviews, emphasize the experience your reader is likely to expect, pros and cons, and any insider knowledge. Provide useful and interesting information that's accurate, balanced, and constructive.   Rein in Bias: Unbiased content and authenticity are critical to reviews. Blatantly attacking a brand is unacceptable. Overwhelmingly promotional "reviews" - spammers, we're looking at you - are also unacceptable. Consumers are smart, practical, and not easily convinced. They can see a biased review (whether prejudiced against or invoked favoritism) a mile away. Rein it in.   Consider Length: Depending on the type of review, you'll want to ensure you aren't overkilling with too much information that’s readily accessible or underestimating the intricacies of the topic of your review. Consider what information the user will need and discard any superfluous details that will crowd their ability to make an informative decision. Best lengths for reviews target 500-700 words - enough to be informative, but short enough for quick digestion. Don't miss out on an amazing opportunity to connect with new and loyal readers. Help your audience make an informed decision by writing a quality review article using the above tips. We'll even help you out a step further: Download the free Product Review Article Template at the EzineArticles Shop. If you like it, get the entire 52 Article Templates package (such as the "Top 7 Tips," "Pros and Cons," "Things to Do," "Things to Avoid," and more) to help you quickly build a huge article library to increase your exposure fast. Questions, comments, or something you'd like to see in the future? Let us know in the comments section of this post online! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: We've reached a huge milestone on Twitter: 100,000 followers. Discover what all of the fuss is about by visiting our Twitter page and following us today!

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"... establish your voice and brand ..." The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics. Bruce Kaler M.D. Seattledoc.com