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 Take Time to Be Creative
Anyone can have the perfect setup to entertain
with the hip "this" and the trendy "that" to please guests. However,
most parties will fall flat if your heart isn't in it because you're too
distracted by achieving perfection. It's a hard lesson, but we all
learn it:
You're not going to please everyone.
Once you get over that hurdle, you'll relax and
allow your creativity to become the driving force behind a party that
will be remembered for a long time.
The same is true for writing. Anyone can write a
litany of information, but that content is dull and uninteresting
without creativity. It's a great writer who can channel their creativity
by taking a simple topic and adding the details readers love to make
their writing engaging, compelling, and downright entertaining. Let's
face it, a water glass with an umbrella is a lot more fun than just a
water glass.
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Jumat, 16 Mei 2014
Writing Informative Content With a Creative Twist
Losing Readers?
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 Your Website Needs More Than Curb Appeal
Spammy looking websites are a HUGE turn off for visitors.
Let's say you're looking for a new home and you
find a house that has amazing curb appeal. The description depicts a
welcoming neighborhood and all of the amenities you need and want. In
fact, it's so inspiring that you begin to envision plans for each room:
dinner parties, cozy reading nooks, and more. You excitedly arrange a
tour to inspect the house with the realtor.
As you enter the house, your reality shatters
like a brick thrown through a glass window. You wonder if somehow
someone has stolen your promising vision and exchanged it with a house
with leaking windows, a roof that's badly in need of repairs, a cracked
foundation, a condemned furnace, pests - lots of pests - and you can
only imagine so many more unseen issues.
If you're like most people, you head for the exit as fast as you possibly can.
Like buying a home, it often takes much more
than the curb appeal of a great article to maintain a visitor's
attention on a website. An article can build up your platform by
promoting your authority as a leading source in your niche, but your
website needs to maintain their interest.
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Take Advantage of Your Expert Author Status
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 Publish to Gain Authority and Proven Credibility
You could choose to solely post content on your own website and wait for the visitors to come (emphasis on the word "wait").
Or you could choose to be more assertive and proactive with your brand by publishing high-quality, unique content both on and off your website via article writing, guest blog writing, column writing, and more.
Publishing content on a trusted platform helps
you build exposure, enhance credibility, increase connectivity, and
foster authority. Combine these great benefits together and you'll have
packaged your platform into a reliable brand that will drive
highly-targeted traffic back to your blog or website.
Take these great benefits a step further by
helping yourself to the advantages and prestige you gain from
publishing: share your Expert Author status by adding your EzineArticles
Expert Author Banner to your website.
Here's why: You have a limited time to catch the
attention of your readers and to hurdle their skepticism. Readers want
the best information to meet their needs, so they're going to go with
the source who has the credentials that are transparent and easily
verified.
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Take Advantage of Your Expert Author Status
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Publish to Gain Authority and Proven Credibility
You could choose to solely post content on your own website and wait for the visitors to come (emphasis on the word "wait").
Or you could choose to be more assertive and proactive with your brand by publishing high-quality, unique content both on and off your website via article writing, guest blog writing, column writing, and more.
Publishing content on a trusted platform helps
you build exposure, enhance credibility, increase connectivity, and
foster authority. Combine these great benefits together and you'll have
packaged your platform into a reliable brand that will drive
highly-targeted traffic back to your blog or website.
Take these great benefits a step further by
helping yourself to the advantages and prestige you gain from
publishing: share your Expert Author status by adding your EzineArticles
Expert Author Banner to your website.
Here's why: You have a limited time to catch the
attention of your readers and to hurdle their skepticism. Readers want
the best information to meet their needs, so they're going to go with
the source who has the credentials that are transparent and easily
verified.
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14 Tips to Write Powerful Calls to Action
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 14 Tips to Write Powerful Calls to Action
Your time is precious, so it always strikes me
as odd when Expert Authors don't dedicate a little more time to the call
to action in their articles.
A call to action is a pitch to motivate your
audience to take action. Calls to action commonly appear in the form of
buttons or graphics on a website. In article writing, a text-based call
to action occurs twice in article submissions: 1) in the summary where
the reader is compelled to dive into the article and 2) in the Resource
Box where the reader is encouraged to visit your highly relevant
website.
In her article, How to Write a Call to Action - 7 Tips for Creating a Call to Action That Works, marketing and media relations specialist Megan Tsai states:
"Marketers should always be asking themselves
one question: 'What's next?' After all, you invest significant time and
money into every marketing effort. But if you don't include an effective
call to action (CTA), you'll have little to show for your work."
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Diversify Your Link Profile
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 Free yourself by breaking the link between search engine optimization and anchor text in exchange for a great user experience.
Anchor text is the visible, clickable text in a
hyperlink. It's most often used to help connect visitors to additional
content relevant to the user's needs (such as any background information
the user might need to fully grasp the topic).
Whether by reason that humans are creatures of
habit or are intentionally using the same words, the frequency with
which you use the same anchor text may be hurting your visibility.
Exact match anchor text occurs when an unnatural
amount of keyword phrases are used for optimization. This creates a
static link profile and sends up a red flag to search engines: Spam
Alert. Publishing the same anchor text aggressively in articles, blog
posts, and guest posts both on and off your website appears unnatural to
readers and search engines.
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Are You Killing Your Writing Success?
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 On a Writing Hiatus?
Come back before it's too late! Your authority
as an Expert Author is dependent on the frequency with which you write
and publish articles.
Perhaps you've taken a break from your writing efforts because ...
Whatever the reason, you could be sabotaging every effort you put into writing by not writing. By not keeping up with your writing and publishing efforts ...
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Gutting Your First Draft
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 Revise and Proofread Your Articles
Searching for information should not resemble
panning for gold. Readers don't want to wade through verbose sections of
text to find the golden nuggets of information and won't when more
information is readily available.
Stop wasting your efforts with the "won't"
audiences! After all, what's the point in writing articles if your
articles aren't read? Get readers engaged in your articles by ensuring
only the key information makes the cut.
Take a Step Back
Revising and proofreading are critical steps in
writing and growing as an Expert Author. Revising is a hard step for
many and it's often skipped. I get it - you're close (sometimes too
close) to your articles. You've raised it word-for-word and now you're
being asked to gut it, tear it apart, and then serve the best parts to
your audience. The whole process can be scary, exhilarating,
frustrating, and intense.
Change your mind and think of it like this:
Writing is very forgiving. It's flexible and loves all of the attention
you can give it, including ruthless editing. At the end of the day, you
and your readers should be satisfied with your articles. Use these steps
to achieve this satisfaction.
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Understand Your Author Type
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 What Type of Author Are You?
Have you ever considered how your personality shows in your writing and how it could be affecting your success negatively?
"[When] it comes to sales and marketing and to
positioning ourselves as the expert in our field, we have a general
tendency to consider every other person to have similar interests to us,
and to have similar needs and wants to us," stated EzineArticles
Diamond Expert Author Marc De Bruin's article, Your Business Writing Skills - What Kind of Author Are You?
"This often times causes us to compose our sales and marketing messages
in a style that is clear and comfortable for us, but may not be as
clear and comfortable for the one who reads our copy."
Based on the Aus IDentities principles of
personality profiling, Marc provides the basics to help all writers
understand their "Author Type" and how they can use this knowledge to
gain maximum acceptance by readers. Check out the following highlights
of Marc's article below.
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What's Your Favorite Blog Post or Series?
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 Take a quick look back with us and share your invaluable feedback!
One year ago, I was introduced to the EzineArticles blog community. Since then, my appreciation for our Expert Authors has grown tenfold!
Ranging from newbies to experienced writers and
from grammarians to SEO experts, our core readership and commenters are a
great group of people who are truly amazing. From this dynamic group of
people, I've learned the following over the past year:
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